ICRISAT is embarking on a unique partnership – a first I expect for the CGIAR. We are joining hands with Ramoji Group, owners of the largest film studio in the world, 12 television stations, India’s largest regional language newspaper, and many other media outlets.
Ramoji Group plans to create the first ever 24-hour TV station in the world that is dedicated to farmers and interactive with farmers. They are also planning an ‘edutainment’ park dedicated to agriculture at Ramoji Film City, located not far from ICRISAT’s doorstep, in Anajpur village, Hayathnagar Mandal in Hyderabad.
This week I had a very inspiring meeting with Mr Ramoji Rao. He has achieved success in the media and entertainment industry having broken away from his family’s tradition of farming for many generations. So he feels a personal need to reach out to farmers and help. “It is a dream at the moment for farming to be profitable and this needs to be our vision,” he said Read more